OK, most of us have seen the billboards etc. but who are they?
I've done a search on the interweb and it has turned up nothing.
the message board for Dubai English speaking community
MaaaD wrote:What is it gonna be .. another holdings company/real estate developer. *yawn* .. those branding companies are making a fortune
^ian^ wrote:Poke your nose around long enough and you will find.
Ruwaad is a Property Company that is a conglomerate formed between Emirates Outdoor, a Sharjah based company and an Indian developer.
They are in branding at the moment but will be releasing some developments soon.
MaaaD wrote:^ian^ wrote:Poke your nose around long enough and you will find.
Ruwaad is a Property Company that is a conglomerate formed between Emirates Outdoor, a Sharjah based company and an Indian developer.
They are in branding at the moment but will be releasing some developments soon.
did you manage to find out what company is doing the campaign for them ?
Princess Banana Hammock wrote:Their branding and their campaign is just AWFUL!!
Princess Banana Hammock wrote:It's not effective branding though, it's just over exposure.
Effective branding needs to represent the business have meaning to the customer. It also needs to have meaning globally, which is something many businesses are unaware of. How effective would RUWAAD be in London? To me, their campaign is meaningless. I can paint my name on top of every bridge on SZR with a smiley face next to it, I can guarantee people will remember what it said and they'll be talking about it. However, nobody will have a clue who I am or what I'm about...
MaaaD wrote:I dont know about effective or not effective i leave that discussion to the experts in the field. But all i know is that its a real estate developer and its targetting middle class to high income indivisuals .. paying 10 million dirhams a year for a bill board on SZR is not a good idea to me because the majority of people who will see it in dubai are laborers.
PBH your point about what does RUWAAD mean to someone in london, i dont really agree with you on that one. What did google mean to you before the inception of the company ? What does Emaar mean to someone in london ? and both now are strong brands.
Princess Banana Hammock wrote:I disagree... Coca Cola, Pepsi, Cadbury's, Nike, Puma... their branding was not thought up over night. From the logo to slogans to store layouts and signage. It's a very well thought out process. It's even moved into entertainment with many bands and artists having some kind of branding.
It's a psychological process, similar to advertising. For example, Axiom have opened up a branch in London, yet there are many telecommunications stores throughout the UAE. Why Axiom? Why chose to buy a Nike T Shirt over a Kappa T shirt? They're products of the same material and quality, for a similar price (in fact Kappa is probably cheaper) but people think Nike is cool. Why? Branding.
sara_uk wrote:I love marketing, so this company just flooding people with adds everywhere. To achieve what? Engrave it in people’s head? Branding? So what is a brand supposed to do? Encourage customers to be loyal? Help a company build its position and long-term viability?
Companies now days spend millions developing their brand. They want the consumer to recognize their brands. I think branding is waste of time, consumer care about the product which include the quality of the pdoduct, price and may be the brand. I think the big companies who have loyal customers played the game right. Get the product right and then you can build a brand ( which means long term customers) but if you going to do it the other way around, why would I buy from this new company that flooding me with adds?
The way you get your brand across is projecting your personality . What is your product? how well you deliver products, promises and services. So I find it very difficult to understand how anonyms product marketing will achieve?
I just like the idea of marketing in general and iam loving this thread.