Ok...gentlemen of the bored...and 'lady' ( I use the term loosely...as she may well be!) having now had a chance to review the business plan in question and evaluate the opportunities arising, I should like to deliver my findings and ongoing recommendations to the bored thus far:
Initial Market research indicates that there is a potential niche within the UAE (enquiries into expansion into the GCC, Levant and general MENA region are ongoing) for a suitably packaged and branded product which has, to date, been classified under a working title as a 'PSD'. In order to circumvent the possiblilty of any class action and having consulted with Messrs Sue Grabbit and Runne (who incidentally have offered to 'scrub' (sic.) their fee, and taking the case on a 'No win, No fee, No way' basis, therefore undercutting the legal counsel bidding war and aiding the initial investment 'cash in a container' situation by at least one ship) it is proposed to actually classify the product as an 'STD' "Scouring Trading Device"
Due to the potential of pre-market launch leakage of the plan and the possibility that one 'EJ' her 'Maid/Assistant' and various canine assistants may be in a position to threaten the security of this global domination, a small team of covert operatives have already begun black operations to expedite this situation with ultimate prejudice. I hope to report soon that 'wet' action has been forthcoming and that the canine portion of the problem together with the 'Maid/Assistant' will soon be playing an integral and supportive role in the foundations of the rapidly growing Burj Dubai complex. Let that be a warning to you young lady and advise you of your now severely weakened position within the scheme of things! Any more threats to the security of the project will be met with suitably intransigent hostile action.
Moving on to the logistics issues before we cover the impending mega launch of the new STD, there has recently come into commission a new Japanese MBC (Mega Bulk Carrier) called the SunTory 4 which is, as I type, making it's way at 22 knots across the South China sea en route to Zimbabwe. This ship has a displacement in excess of 3 million tonnes and will be sufficient to transport the entire requisite budget in one fell swoop, delivering to Khorfakkhan port 18 days hence due to the draft limitations on approach to Jebel Ali. The entire fleet of 34,000 orange sand transporting trucks of the UAE has been reserved to then bring the cash by road to Dubai, under guard from a fleet of 52 Apache gunships, 15 fully ordnanced Harriers and a traffic cop on his new Honda PanEuropean with a flashy blue light on his helmet, where it will be deposited under armed military guard in the 5 underground floors of the new airport terminal building until we can collect our share bit by bit in the back of Mr. Arnie's Jeep. This location has been carefully chosen as it also allows a swift exchange as the product comes on stream and is airfreighted into the cargo terminal...one packet of STD's arrives, one plane load of notes goes back in exchange...
The Government of Zimbabwe have confirmed that the mint in Harare has been put on overtime working to fulfil our requirements and that the Ministry of Finance has decreed that the face value of the Zimbabwean $ will not fluctuate against the Matabele Bongo Bead for the duration of this transaction.
Finally, we come to the mega launch of the all new STD in the region:
The bored are correct in implying that a multi faceted campaign will be required, covering all forms of mainstream ATL (Above the Line) and BTL (Below the Line) media be used. In order to retain a sufficiently high CPTAIR (Cost Per Thousand Audience Impact Ratio) a cross geodemographic spread of A to E consumer targeting is required.
Starting with an exclusively 'A' list launch announcement and gala party to be held in the downstairs toilet of the Burg Al Arab Cafeteria in Al Quoz, including free refreshments (tea, with the tea bag still in it, in a plastic cup with lots of sugar and Rainbow milk) The top dignitaries in the UAE are expected to attend and carriages will be at dawn.
An ambient media teaser campaign will follow over the next 2 weeks leading to ST'D' Day when the product hits the shelves and floors of grocery stores across the land. This will comprise of giant STD's being flown over the city suspended from the bottom of helicopters, teams of bathing costume clad Baywatch beauties running down the SZR in slow motion carrying inflatable STD packets, a team of abseiling naked male models who will clean the flag pole at Union Square using nothing but STD's and the sweat from their own brows, carpet bombing of major outdoor events with STD's under small parachutes from a fleet of Russian IL76 cargo planes and a grand finale firework spectacular at Creek Park where the entire population of Dubai will be invited to attempt to 'Clean the Creek' in an effort to show the ecologically friendly and caring side of the product. This is expected to fail miserably as most people entering the water with either dissolve or be afflicted with numerous deadly tropical diseases almost immediately...but what the hell, it's good for PR!
It is proposed that the colours of the product be designed to appeal directly to the target audience and therefore the STD will be available only in Red, White, Green and Black...the colours of the UAE flag! In order to bring on board other key trade partners, licencing agreements will be put in place with major potential consumers and additional revenue will be generated through these by on pack and POS promotions in such outlets as McDonalds and Burger King as our STD has actually got more flavour and nutrition than the fast food products they currently have on offer!
As the original rights to the product demand remain with Fayz, a truck load of cash will be diverted to his place of residence and deposited via tipper unit at the front door. The TVC will naturally have to include him as the central character of the script. I have been spending the last few days deep within Focus Groups (Mr. Focus Group was thankfully away) and our research shows that a more natural and believeable female lead would glean a higher recall factor and empathy with the lower end of the target audience. A pop poll therefore has determined the TVC script as follows:
Fade from black to domestic kitchen scene with Fayz seen from the back at the sink, naked apart from an apron and yellow marigold rubber gloves with his hands deep in sudsy water.
"I wish I could get the dishes as clean as my wife!
(Pulls dirty plate from water and holds up rusty metal scouring pad)
A broom swings into view and strikes him sharply across the back of the head... Mrs. Fayz, (portrayed by Kathy Staff as Nora Batty from 'Last of the Summer Wine')
"You stupid pillock! How many times have I told you to use the right tools!"
Nora reaches into her voluminous front pocket and pulls out a packet of new UAE coloured STD's and holds to camera...
"You need to use all new UAE STD's, soft on the pots you care about...now get outside and clean the windscreens of all those police cars! There are a 'undred and five waitin'!"
Cut to soft focus pack shot of all new UAE STD's with VO:
"All new UAE STD's...catch one if you can!"
As a final sealer to the undoubted success of the campaign, a team of labourers will be hired to stand just inside every apartment and office block foyer in the city and will hand out leaflets directing residents and workers that they will remain in place, adding to the colour and 'fragrance' of the building, until every person in the building has purchased at least one pack of STD's and brought him the receipt to prove it. These innovative and creative techniques are guaranteed to put sales into the galactic stratosphere, adding to the overall bottom line value of the corporation and thereby hoisting the share value to such a degree that the bored members will be able to cash in their share options immediately and book their tickets to the Bahamas within the week!
I hope that these proposals meet the approval of the bored and remind you that the time is ripe for us to sieze this 'shining' opportunity, 'brush' up our entreprenuerial skills and 'scrub' away any previous doubts that may remain...
I conclude this presentation and look forward to quaffing my share of the ill gotten gains on the verandah of my villa in the Turks and Caicos Islands within the next month...
Knight!