Dubai Forums Dubai Business Dubai Business Talk

Facebook is used by over 500 million people. This audience potential is pretty high, whatever your targeted demographic may be.

Typically, ads on Facebook are run daily, and according to the model you’ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily budget is a benefit because it disables the challenge of accidentally overspending.)
Overall, setting up a facebook ad is quick and simple , and as stated before there are two methods to go about obtaining traffic. These are Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). A great thing about these forms of traffic is your ability to choose a range of options when setting up your advertising account that can target ads specifically to either as direct or as broad of an audience as you would like.

These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.
What Should Be In Your Ad?
Your ads can be made up of a URL; which could be your Facebook page, a website/blog, or any landing page, an ad title (the max being 25 characters), the body text of your ad (the max being about 135 characters), and an image.
Regarding the image, it’s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer’s interest. The good thing about content and images is that Facebook attempts to make it easy by making suggestions via the link it provides.

Customizing Your Ad:

Getting specific in an Ad is all Facebook Advertising is about. The trick is to be as targeted as possible to ensure better results. This can be done by configuring your targeted area based upon area and audience. Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors. A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost. Ultimately, organizing and managing this aspect is based upon what budget is going to be best.

Is Facebook Worth It?

The ROI in Facebook is dependent upon the nature of the product and the targeted audience. A methodical approach should be implemented, like testing, adapting accordingly, and making necessary changes as you see better results. Doing these things is essential if you want to achieve success in any kind of paid traffic medium, especially in Facebook.


It’s important to keep in mind that Facebook is still social media, and so marketing efforts should be information and value driven, because the goal is to appeal to them not to “hard-sell”.


http://www.internickmarketing.com/forum.php

Face book is already experimenting with targeting ads on its own site (through its Face book Flyers program) based on demographic and psycho graphic data that it culls from members’ profiles. With Social Ads, it will be able to extend that targeting across the Web.

The FB model is doing very well. Why advertise here rather then in your exact market? Is it cost effective for the smaller companies? Is it worth the cost of advertising just to brand your product?

If we want more targeted traffic to the website, we can promote our services and products in Face book and it generates more traffic to the website.

http://www.blackhawkpartners.com

Facebook is popular, I also have a Facebook account, but don't know how to make better usage of Facebook. Sometimes we use both facebook and twitter to promote our timber trade, furniture sales.

Well, all what I can tell you is that since I started my social networking journey back in 2004 (the same year I founded Blackhawk), I’ve met some wonderful people online, generated a ton of business, empowered thousands of entrepreneurs, and made some great discoveries. Having said that, I strongly encourage every self-made man out there seeking to build a solid “brand” to do the same.

http://www.blackhawkpartners.com/Blog.aspx?id=38

I use Facebook, but Google is doing extreemply well in targeted ads. It also goes in to many other social networks. But I'm aware that as the most popular socail network Facebook will do better if they improve targeting. Hope to have a fight for ads but in the interest of users and target victims.

I just want to say that,
Facebook is worthy source of advertising nowadays.
Here is an online store to sell and buy used items in dubai, just visit @ www.dubaiuseditems.com/

My agency create ads for me on Facebook and they generate targeted Likes to reach my market. The engagement also improved because of the social media campaigns they create. I must say that Grow Digital Services is a great team and they come highly recommented from me. Their site is www.grow.ae for those interested.