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What problems are you currently seeing with regards to spa development in the Middle East region?

A total lack of understanding of the chronological steps needed to develop a successful spa. This is not only true in the Middle East, but in many regions of the world, and I believe it is due to the fact that in the last 10 years the number of
Many spa consultants do not understand the methodology of spa creation and therefore unknowingly steer their clients in the wrong direction. This has been especially true in Dubai; the presentation delivered by Ernst and Young at the Middle Eastern Spa Summit provided information and statistics gathered from the area which indicated just how poorly the majority of spas in Dubai are doing.

There are a few factors that come into play as to why spas are doing poorly.

1. There are way too many spas in Dubai. From "reasonable" to expensive.

2. Fewer people in Dubai.

2. Due to the downturn in the economy, many people have cut back and don't have their "daily" spa treatment. (Once a week)

3. Many of the staff are not properly trained.

OP edited to remove spam

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