Feb 18, 2006
CEFERINO H. GALLARDO
FLAT 303, AL MULLAH BLDG, HAMDAN STREET, ABU DHABI P.O. BOX 46177 Mobile: 050 2372790
Tel: 02 676 5114 email: onir40@yahoo.com
Nov. 1999 to
Nov. 2005
OPERATIONS/EVENTS/ MANAGEMENT/PR/SALES/COORDINATION
Elite Star Corporation Metro Manila, Philippines
The Company is in the industry of advertising/event/design and build, re-invention of various supermarket interior modifications of category management planning and non-traditional advertising.
Project Supervisor for Operations/Events/Marketing/PR/Coordination
•Discuss with clients Category Management Team / Brand Managers /Trade Marketing Managers to establish overall look of the store and design elements and the content of building materials in order to meet their overall sales and profitability target of their Fast Moving Consumer Goods (FMCG) products.
• Develop professional relationships and negotiate with the big retailers and Multi National Companies (MNC), to ensure that the right stock appears at the right time, to improve turnover and to increase profit and market share.
•Communicate with store managers to work out the floor layout and display points; obtain props and accessories for constructing display make and use appropriate lighting to display merchandise for the best presentation.
•Carry out formal presentations of products using videos and other training aids.
•Provide leadership, motivation and mentoring to creative and production staff; manage and drive the creative development of advertising, promotional and communication projects.
•Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to customers.
•Work out clients’ needs and explain and demonstrate products to them, which involve technical descriptions of products and the way they may be used; quote and negotiate prices and credit terms, prepare contracts and record orders.
Key Clients Serve : Unilever Philippines ,Unilever Foods, Procter & Gamble Philippines,Inc., Unilab Pharma, Inc., San Miguel Corporation, SC Johnson Philippines, Selecta Ice Cream, Monde Nissin, Mead Johnson, L’Oreal, Maybeline New York, Mercury Drug, Gillette, Tetra Pack UHT Milk, Walter Mart, Pure Gold Supermarket, Rustan’s Supermarket, Robinson’s Department Store, Pilipinas Makro, 7eleven,Hershey’s Chocolate, Duracell Batteries.
PROFILE: Involved in the coordination, marketing, public relations, and concept of advertising campaign materials mainly in non-traditional advertising, which is not the usual advertising practice use by media companies. Servicing multi-national companies’ special projects like transportation advertising, point of purchase, supermarket interior make over / store events and product launching for use of client goals and objectives.
PERSONAL INFO: Nationality: Filipino
Date of Birth: April 02, 1964
Address: Flat 303, Almulla Bldg., Hamdan St., Abu Dhabi
P.O. Box 46177
Status: Married with two children
E-mail: onir40@yahoo.com
Contact No.: 02 6765114 (Home) / 050 2372790 (Mobile)
Language : English, Tagalog
UAE Visa : Residence
TRAINING: Program Logic Formulation at Meralco Foundation
SKILLS:
•Adobe Photoshop CS / Photo Elements CS
•Microsoft Word, Excel, Power Point, Info Path
•Windows Movie Maker (Video Editing)
•Windows 3.1, 95, 98SE and XP
•Microsoft Visio 2003 (Floor Plan)
•Netscape 7.1 and Internet Explorer 6
•Troubleshooting, Maintenance, Hardware and Software installation
•Driving and Car Maintenance/Troubleshooting
•Driver License – Philippines, USA, International Driver License Holder,
UAE Driver License – on application at this time.
EDUCATION:
1982 - 1986 University of Santo Tomas, Manila, Philippines - Bachelor of Science in Commerce, major in Business Administration.
Certificates, Previous work history and Video Presentations are available upon request