We are looking for a freelance researcher who can do full-day fieldwork for 14 days. The job scope is as follows:
Conduct primary research
1st project:
Methodologies:
• Street observation
• Street interview x 6 per segment
• In depth interview x 2 per segment
Target segments:
• kids (7-12 yo) x 8
• teens (13-18 yo) x 8
• adults (20 and above) x 8
2nd project:
Methodologies
a) Consumers
• Intercept interview x 10 respondents for each segment
• Accompanied shopping x 4 respondents for each segment
Target segments
• teens (13-18 yo)
• adults (20 and above)
b) Retailers
• In store observation x 4 stores
• In depth interview x 4 shop owners
For both projects
Workscope:
Fieldwork
Analysis
Report writing
Project duration – 16 Nov – 29 Nov (14 days)
Transcription submission - latest 4 Dec (from L&Y to you) (4 days)
Report submission – 8 Dec (from you to L&Y) (4 days)
Important notes:
• We require one report for one project (total of two reports to be submitted)
• Report template will be provided by L&Y
• Transcription of interviews will be done by L&Y