A pretty straightforward article. What are your thoughts???
By ADAM SCHRECK and BARBARA SURK
Associated Press Writers
Posted: Feb. 21 12:33 p.m.
DUBAI, United Arab Emirates — The Middle East's most ambitious city has worked hard to build a reputation not just as a financial powerhouse but also as a tolerant and wealthy patron for international sports and arts. The image has paid off with big-name, lucrative tournaments and festivals.
But "Brand Dubai" was tarnished by a string of controversies the past week - over a ban on an Israeli tennis player and a literary festival's dropping of a novel, apparently because of a gay character. Add to that a battered economy, and some are wondering whether Dubai can still deliver on its promises to be an easygoing Middle East oasis for business and entertainment.
The Gulf city-state of about 1.2 million has long struggled to balance the demands of its international ambitions and the conservative traditions and politics of its Muslim Arab population.
In the past, Westerners doing business here could easily overlook controversies because the cash was rolling in. But they may be more reluctant to stick by Dubai when business is bad. The emirate is deep in debt, real estate prices are dropping and laid-off foreign workers are leaving.
"When Dubai was rich and successful, everyone wanted to be its friend," said Christopher Davidson, a specialist on the United Arab Emirates and a lecturer at Durham University in the United Kingdom. "Now that it has no money in the pocket, nobody wants to be pals anymore."
In the tennis flap, Dubai in the end chose internationalism over its sense of Arab solidarity against Israel. After Israeli women's player Shahar Peer was denied entry to play in the Barclays Dubai Tennis Championships, it caused an uproar in sports circles, with top players criticizing Dubai, some sponsors dropping out and tennis authorities warning of bigger consequences. The decision came from federal authorities in the UAE - not specifically from Dubai, which is one of seven members - but the distinction was lost on most observers.
The Wall Street Journal Europe, owned by Rupert Murdoch's News Corp., dropped its sponsorship of the tournament, and Barclays bank came under pressure to do the same. The Tennis Channel canceled its plans to air the matches in the U.S.
In response to the uproar, Emirates authorities decided Thursday to allow Israeli player Andy Ram to compete in next week's Barclay's men's tourney. It was too late for Peer since the women's matches had already begun.
But that may not have erased the stigma.
"Where Dubai has fallen down is not reconciling the perception they've created with the reality," said Rob Frankel, a marketing consultant and author of 'The Revenge of Brand X.' "It's trying to carve out its place as the most Western-friendly place in the Arab world. ... But under that thin veneer, there are some serious issues."
Women's Tennis Association head Larry Scott said that while he was glad the UAE government and tournament organizers changed their position quickly, organizations are now warier.
"I've been contacted by representatives of other businesses, academic institutions, cultural institutions that equally would only have invested in being in the UAE if they had the same assurances we had that Israelis could participate in the activities. So, there was a real snowballing effect from this," he said.
Dubai's image took a further hit when it emerged that organizers of the inaugural International Festival of Literature would not be launching a book set in a fictitious Gulf nation because of its sensitive content.
British author Geraldine Bedell said the festival deemed her novel "The Gulf Between Us" as unacceptable because one of its characters, Sheik Rashid, is assumed to be gay. In protest, best-selling Canadian author Margaret Atwood cancelled plans to attend the festival, which begins next week.
American Frank McCourt - one of more than 50 writers scheduled to attend - said he was shaken by the book's rejection.
"I have a great hostility about censorship, I will have to think about this," McCourt said. "When you read about Dubai... There is always this thing about how they want to be in the modern world but people there still look over their shoulders."
The festival's director, Isobel Abulhoul, said Atwood's decision not to attend was "regrettable," but said "social mores" and customs have to be taken into account. "I would hope that anyone informed and interested in the differing cultures around the world would both understand and respect the path we tread in setting up the first festival of this nature in the Middle East," she said in a statement.
Dubai has had one of the most freewheeling social climates in the Middle East, with a flood of foreign expatriates as well as mostly South Asian workers fueling the boom as the city-state built increasingly extravagant resorts, skyscrapers and malls. Still, the city-state's native population, outnumbered by foreigners nine-to-one, has sometimes worried that its own Muslim culture and history are being eclipsed.
Several court cases involving Westerners in recent years were a reminder that the country still holds its conservative attitudes. A British couple last year were sentenced to three months in prison for allegedly having sex on a beach. Authorities eventually calmed any controversy by dropping the sentences and deporting the couple.
Other Gulf cities are far more conservative than Dubai. But few have its ambition to be a player on the international scene, and without much oil Dubai relies more on wheeling and dealing. That makes Dubai far more vulnerable to a negative image, which can hurt the high finance that makes the sheikhdom tick.
The emirate's marketing of itself as a tourist destination has centered largely around high-profile sporting events like the women's tennis championships. The city also annually hosts the world's richest golf tournament and horse race, is home to the world governing body for cricket and is building a $4 billion Dubai Sports City to house stadiums, sports academies and one of several lush golf courses