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DUBAI — The 15th Dubai Shopping Festival will commence on January 28, with a month-long bonanza of bargains and entertainment.

The dates of Dubai Shopping Festival 2010 and Dubai Summer Surprises, which will be held from June 17 to August 7, were announced at the World Travel Market 2009 in London.

“World Travel Market 2009 is the ideal opportunity to showcase the 15th edition of Dubai Shopping Festival that will be a benchmark in the history of the festival,” said Laila Suhail, chief executive officer of Dubai Shopping
Festival Office.

“This edition is special in many ways and we are eager to embrace this challenge and highlight the fact that DSF is not just a festival but an event that the world looks forward to. Dubai is a rapidly developing city and DSF 2010 will reflect the changes witnessed by Dubai.”