The rich are also smart shoppers. The survey findings show that today’s invulnerable, affluent consumers are confident in their own ability to research, investigate and negotiate. This is a global phenomenon and an important component of preserving their feelings of invincibility and affirming their resourcefulness and sense of consumer smarts.
These rich are savvy shoppers and do their own research before buying a product, just like many of us. A majority in the UAE (55 per cent) of the rich said in the survey they often use their smartphone or tablet to research prices or other product options online when shopping in stores. The number of such aware, affluent shoppers is highest in China (88 per cent), Indonesia (81 per cent), South Korea (75 per cent) and Singapore (73 per cent). It is the least in the UK at 34 per cent.
Within the UAE, 65 per cent of those polled believe they feel more confident in their ability to see their family through tough times. This number is highest in China (77 per cent) and Indonesia (74 per cent) and the least in Japan at 25 per cent.
And the rich do think about those who are financially weaker. On average, across the 12 countries included in the research, 60 per cent are apprehensive about unemployment; and 58 per cent are uneasy about the concentration of wealth among fewer and fewer households.
source: http://www.emirates247.com/news/emirate ... 9-1.544922
Well, I wonder what would you do if you were a billionaire?
