Yep neat trick but that's all I guess. Plus it doesn't teach you anything about numbers - units, tens, hundreds, etc. and how to group them for quick mental maths.
This is more likely:
http://mathforum.org/kb/message.jspa?messageID=6692551
I like how the Chinese kids are taught, at least as Liping Ma claimed they are taught. She says that in the fourth grade, as soon as they are taught fractions, they are taught that dividing by a number is equivalent to multiplying by that number's reciprocal, that a/b = a(1/b). And so when it's time to learn division of rational numbers (fractions), since they are already taught that the reciprocal of c/d can be written as 1/(c/d) or (d/c), they have a ready made application: (a/b)/(c/d) = (a/b)[(1/(c/d)] = (a/b)(d/c).
This lady Liping Ma seems to be setting a fire under US maths teaching:
http://rationalmathed.blogspot.com/2007 ... y-say.html
http://www.scienceblog.com/community/ol ... b0668.html