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So what guidelines should one consider when naming their business? There are numerous marketing advices out there, but most agree on the following:

Keep it short and simple. Long names might look pretty, but they are difficult to remember. Think about the places that the name will appear: web addresses, street advertisement or perhaps a motorway banner.

People need to be able to read it and type it down in a matter of seconds. Your business name should be easily spelt, and thus easy to find on search engines and phone directories.

Create a visual element. What pops into your customers’ minds when they hear your business’s name? Does it present your desired image? Does it make them think about what you want them to think about it? People often translate words heard to visual images in their minds, and that is why the right name is critical to your brand’s image

Your name should say what you’re all about. If possible, include a glimpse of your business in your brand name so that your potential customers could know more about you. If you own a hair salon business, maybe it’s wise to include the words beauty, hair or body in your business name.

Create a positive connotation. This can be created through the name itself, or through the branding guidelines: fonts, colour and visuals. Your business name should have a positive connotation that you want people to associate with your business and that would attract them to deal with you. For example, if you are starting a limousine service, you do not want to give it a name such as “Cute Puppies Transport”.

Last but not least, when you are the thinking of a business name, choose one that will stick with you. Sure, customers do like change, be it new products, new flavours or a new location. But when it comes to a business name, it has to remain consistent. As much as people are on the lookout for the new kid on the block, they like businesses with a history.

A name, as simple a concept as it is, could make it or break it for a business. Perhaps it is time to stop and give it the attention it deserves.

source: http://www.thenational.ae/business/indu ... mpany-name

Always use name business , especially website name having majority business via online sources on keywords to get healthy business with organic crowd