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Media training strategies
When the media call your media gatekeeper
Media training is essential for any business that attracts a lot of media attention. And you must be prepared for when the media calls.
You should get your CEO media trained, remember when you are in front of the media it is your chance to promote your business your brand your product, your sponsors and yourself.
And so you want your CEO to perform professionally and with credibility when they are in front of the media.
But you should also have your Media gatekeeper media trained as well, but not necessarily for on camera interviews.
When the media calls your organization, the receptionist should place the reporter straight through to the media gatekeeper, who then handles the media enquiry
If for example your company has just announced a significant profit at it’s annual general meting, and the media are calling to find out if you are intending to expand the business.
When the Media gatekeeper received the call there are a number of things they must do.
1. Buy time. It may be that Media gatekeeper does not know the answer to the reporter’s question. In this case simply ask a number of questions.
What do you want from me?
Have you spoken to anyone else?
When would you like the information?
Now at this point the Media gatekeeper has not given anything away, in fact it may be that they actually glean information from the reporter.
Promise the reporter you will get back to them and this will give you enough time to gather the relevant information, and then discuss the possibility of a media interview with your CEO.