I guess I won't be the only one who didn't realise that Loon was the stage name of this rapper who converted to Islam.
He's very eloquent - and it is interesting to hear that he chose Islam because of the actions of Muslims, not the theory - around 10 min mark. The real dawah (preaching) he says was his observations of how Muslims acted - the positive bits, not the failings of Muslims not following Islam. Hence the 'wake up call' he's talking about.
I also smiled when he called heaven a 'non-stop party' and contrasted it with the partying he did with P Diddy..
Cheers,
Shafique